ACHIEVE A HEALTHY AND HAPPY SEX LIFE THIS VALENTINE'S DAY

Ensure your sex toys and accessories are bodysafe as well as being pleasurable

LaCoquette.com, an online boutique brimming with designer sex toys, premium erotic accessories and luxury aromatherapy boudoir products, is encouraging women to get amorous this Valentine's Day while also being kind to their bodies. Every item sold on the LaCoquette.com website is free of phthalates and parabens - two chemical groups commonly found in inferior sex toys and lubricants that have raised concerns in the cosmetic and pharmaceutical industries.

LaCoquette.com is leading the sex industry's backlash against cheap, tacky and poor quality products with its range of high-end erotic goods that have been hand picked for their level of quality. Matt Thomas, LaCoquette.com's Operations & Finance Director comments: "Today's conscientious woman is busy buying organic food and natural beauty products in a bid to cut the number of chemicals she puts in and on her body. Until now there has been little attention paid to the nasty chemicals that are included in cheaper, inferior sex toys - items that are used in the most intimate of ways. At LaCoquette.com we are dedicated to selling healthy sex toys and accessories for a sex life."

Products made with phthalates are porous and degradable, allowing chemicals to leach into the environment, while parabens are a group of chemicals being shunned by the beauty world as they have been associated with a number of health risks.

Valentine's Day 2010 is the perfect time to explore LaCoquette.com - whether you want to point your lover in the right direction for that perfect Valentine's gift or whether you want to treat yourself at this most amorous time of year.

Best sellers on the LaCoquette.com website include the Naughtibod - a curvaceous vibrator that can be plugged into an audio source, such as an iPod. This slinky toy will then vibrate to the beat and rhythm of your music. There's also a manual mode for complete control. Also proving popular is the programmable SaSi love toy that is designed to mimic the best oral pleasure. Used in 'favourites' mode, the toy has five pre-programmed movements, while the 'customise' function has an infinite number of patterns which can be memorised into a favourite "playlist", meaning you can experiment with different sensations time and time again.

Or why not indulge with the Amber Massage Candle? Not only does it set the ambience with soft candlelight and infuse the air with an intoxicating scent, the liquid produced by burning the candle can be used as a sensuous massage oil.

All products purchased at LaCoquette.com are lavishly packaged and orders are treated with the utmost discretion. LaCoquette.com believes that women should be in control of their sexual satisfaction and its tagline "please yourself" is designed to empower women. LaCoquette.com is a sophisticated and friendly online environment in which to purchase intimate toys and accessories without tackiness, lewdness or intimidation and with the reassurance that all products are of the highest, bodysafe quality.

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Key facts

• Our research has shown that the future of the sex toy market is slowly shifting in the direction of premium, luxury products with commercial viability being driven by consumers becoming far more discerning, demanding and knowledgeable and being prepared to spend extra money on a really high quality product.
• The emergence of luxury manufacturers such as Lelo, Jimmyjane, JeJoue and Njoy who produce a far superior product, focusing on the use of body safe materials, high levels of functionality, ergonomics and aesthetics. We believe that the superiority of these designer brands and products have the potential to usurp the popularity of less well made products which dominate the market. The premiumisation of consumer tastes has been witnessed in many industries such as food, fashion and cosmetics so we feel that this shift is an appropriate and necessary direction for the sex toy market to move towards and allow it to fulfil its growth potential and target new potential consumers.
• Since its launch at the beginning of October 2009, LaCoquette.com has attracted 5000 unique visitors and 6250 visits.